When is Small Business Saturday: Supporting Local Businesses

When is Small Business Saturday: Supporting Local Businesses


In today’s world, where large corporations dominate the market, it’s crucial to remember the importance of supporting small businesses. One particular initiative that encourages this support is Small Business Saturday. This annual event is dedicated to promoting and celebrating local businesses, providing them with a platform to thrive. In this article, we will explore the details surrounding Small Business Saturday, including its origin, significance, and most importantly, when it takes place.

What is Small Business Saturday?

Small Business Saturday is a grassroots movement that was first introduced in the United States in 2010. It gained momentum quickly and has since become a national event observed on the Saturday following Thanksgiving. This day serves as a reminder to consumers about the vital role small businesses play in our communities and the economy.

When is Small Business Saturday?

Small Business Saturday is held annually on the Saturday after Thanksgiving. Therefore, the date varies each year. To help you plan ahead, here are the upcoming dates for Small Business Saturday:

  1. November 27, 2021
  2. November 26, 2022
  3. November 25, 2023

Mark your calendars and make a conscious effort to support local businesses on these dates!

How to Participate in Small Business Saturday?

Participating in Small Business Saturday is easier than you might think. Here are a few simple ways you can get involved and make a difference:

  1. Shop Locally: Visit your local small businesses, browse their offerings, and make purchases. By choosing to shop locally, you directly contribute to the success of small businesses in your community.

  2. Spread the Word: Utilize social media platforms to promote your favorite local businesses. Share their products, services, and any special deals they may offer on Small Business Saturday. Word of mouth can be a powerful tool in helping small businesses gain exposure.

  3. Write Reviews: Take a few minutes to write positive reviews for small businesses you’ve had a positive experience with. These reviews can significantly impact a business’s online presence and reputation, attracting more customers in the long run.

  4. Collaborate with Others: Consider collaborating with other small business owners to organize special events or joint promotions. By working together, you can create a more significant impact and draw in a larger customer base.


What is the objective of Small Business Saturday?

The primary objective of Small Business Saturday is to encourage consumers to shop locally and support small businesses. It aims to raise awareness about the value small businesses bring to our communities and economies.

How can small businesses prepare for the event?

Small businesses can prepare for Small Business Saturday by creating special promotions or discounts, ensuring their inventory is well-stocked, and effectively promoting their participation through various marketing channels. Additionally, they can collaborate with other local businesses to enhance visibility and attract more customers.

Are there any special offers or discounts on Small Business Saturday?

Yes, many small businesses offer special discounts, promotions, or exclusive deals on Small Business Saturday. By participating, customers can take advantage of these offers while supporting their local economy.

Can online businesses participate in Small Business Saturday?

Absolutely! Small Business Saturday is not limited to brick-and-mortar stores. Online businesses, including e-commerce platforms and independent online retailers, can actively participate by offering exclusive discounts and promotions.

How can consumers find local small businesses to support?

Consumers can find local small businesses to support through various methods. They can use search engines, local business directories, social media platforms, and even ask friends and family for recommendations. Additionally, the Small Business Saturday website often provides resources and tools to help consumers discover local businesses in their area.


Small Business Saturday serves as a powerful reminder of the impact we can make by supporting local businesses. By actively participating in this annual event, we contribute to the growth and sustainability of our communities. So, mark your calendars, spread the word, and make a conscious effort to shop locally on Small Business Saturday. Together, we can make a significant difference and empower the small businesses that form the heart of our economy.

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